Justify and steer innovation by its expected value creation - financially sound, disciplined and rational.

Key enterprise processes such as Business Casing, Portfolio Prioritization, and Annual Budgeting are essential for supporting innovation. By upgrading these processes with adaptability and real options finance, organizations can:

• Justify the value creation of their innovation efforts at any point in time. Innovation turns from a cost center into a profit center.
• Make investment decisions based on realistic, financial evaluations,
• Align innovation efforts with strategic and financial priorities,
• Allocate resources to projects in such a way that overall value creation is maximized.

Real options finance empowers teams to justify innovation investments with clear financial rationale, helping organizations pursue ambitious ideas while maintaining financial discipline.

Note

Key Takeaway: Adaptability and real options finance boost innovation management, enabling organizations to invest ambitiously in new ideas with financial discipline.